Established in 2009, Sim Seats is a collaborative effort by a dedicated team of professionals committed to designing, building, installing, and leasing premium American-made driving simulators. Our diverse team comprising club racers, iRacers, artists, metalworkers, and passionate racing enthusiasts strives to deliver tailored experiences and personalized simulators.
• Founded and owned by Richmond, VA local & VCU alum Zach McAfee who combined his hobbies of kart racing, auto racing, welding, and manufacturing efficiency to become a leader in the simulator industry.
• In 2018, the company expanded its services beyond manufacturing and selling racing simulators to include staffing and event rentals, meeting the growing demand for high-quality racing activations.
• In 2020 the eRacing industry boomed, creating a high demand for simulators. Sold to professional and club drivers that would be practicing from home.
• Today, Sim Seats continues to be the preferred rental provider, offering comprehensive support to industry leaders through staffing, technical services, and manufacturing assistance. Additionally, we maintain our in-house manufacturing capabilities to deliver the most durable and customizable simulators available on the market.
MEDIA COVERAGE
CBS 6 Story on Sim Seats: “NASCAR’s online replacement has roots in Richmond”
Gears and Gasoline: Can Racing Games Make you Faster in Real Life?
Victory Lane Podcast Episode 50: Zach McAfee, Founder of Sim Seats
Zach McAfee, founder and owner of Sim Seats, producing Made in USA Driving Simulators since 2009, joins Davey to discuss how Sim Seats has become a leader in the simulator industry, including he got into the business from playing with a pile of scrap metal in college, how his passion for racing drove his interest further and the “aha” moment when he realized his endeavor may be a profitable one. Plus, the extreme financial gain in the last 36 months (amid the coronavirus pandemic, no less), a dive into what makes each rig different (including cost and features) his relationship with drivers, A.K.A. customers, including a funny story about having a conversation with the G.O.A.T. in his garage while delivering a rig, and more.
The Blind Apex Podcast: Episode 112, Sim 2 Reality
NASCAR driver turned SpecE30 racer… Garrett Manes, joins me face to face in the SIMSEATS showroom, to talk about his transition from sim racing to “real racing.” He shares tips and tricks on what really applies in the sim world that can impact your IRL track driving. Don’t waste time on the sim… make it effective.